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Market Focus – Review of a touring market for international artistes

Recent News

Norway

August 28, 2018

A prosperous country with a booming festival scene and yet more domestic artistes reaching arena level and growing overseas, the only problem Norway seems to have is a lack of venue capacity at certain crucial levels. Neil Bracegirdle reports. The northern-most country in Europe, the Kingdom of Norway is renowned…

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New Zealand

July 2, 2018

It wasn’t very long ago that New Zealand was left off the map for many global tours and generally tagged onto Australian, when time permitted and Asia tours. But now it is a powerful market in its own right, helped by record-breaking shows and ticket sales for Ed Sheeran, Adele…

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Netherlands

June 22, 2018

Following a difficult few years in the aftermath of the global financial crisis, the Dutch market is now firmly back on course with in-demand shows, countless festivals and an insatiable quest to keep experimenting.  Neil Bracegirdle reports Every aspiring artiste that steps into Europe seems to dream of playing Amsterdam…

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Switzerland

May 22, 2018

A thriving market due to a healthy economy and generally wealthy population, the country has a disproportionally large festival sector compared with other markets and some believe it’s at risk of becoming a victim of its own success, with fears that the live music scene may be at saturation point….

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Denmark

April 30, 2018

The much anticipated arrival of the 16,000-capacity Royal Arena in Copenhagen has energised the whole live music sector, with local artistes also rising to the occasion with sell-outs there and Denmark’s status on the international touring circuit significantly enhanced.  Neil Bracegirdle reports Hailed as the gateway from Europe to the…

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South-East Asia

March 20, 2018

Once a region where only a few established or niche artistes could venture and cover their costs, it is now becoming a regular touring market for international acts, as several countries have developed stronger infrastructures for live music. Neil Bracegirdle reports Regarded as a so-called emerging market for the last…

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China

February 20, 2018

Holding a particular appeal for many international artistes, not to mention its enormous commercial potential, China is steadily relaxing the bureaucratic and political restrictions that made it difficult for western acts to visit, allowing promoters and venue operators greater opportunities to grow the market. Neil Bracegirdle reports After a concentrated…

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Ireland

January 20, 2018

After being among the hardest hit during the global recession, the Republic of Ireland has largely recovered and, together with its neighbour, the UK province of Northern Ireland, boasts a healthy market, demonstrated by tickets sales such as 415,000 for Ed Sheeran and 80,000 for U2.   Neil Bracegirdle and Kirsty…

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Austria

December 12, 2017

Among the wealthiest countries in Europe, Austria has no problems attracting international touring artistes and its people seem only too happy to attend shows, despite ticket prices often being higher than in neighbouring countries.  Dave Roberts reports   After finally shaking-off the worst effects of the 2008 economic crash, Austria’s…

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Czech Republic

November 12, 2017

Centrally-positioned for tours across Europe, the Czech Republic has a healthy live sector, with the only major challenge, apart from rising taxes, being the lack of mid-sized venues, although that situation looks set to improve. Neil Bracegirdle reports   Having been one of the more independent and enterprising states under…

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