AEG Live subsidiary Goldenvoice has struck an exclusive deal to stage music festivals and concerts aboard retires ocean liner the Queen Queen Mary.
Owned by Urban Commons and docked in Long Beach, California, the then Cunard Line ship principally sailed between Europe and New York from 1936 to 1967, when she was taken out of service.
According to AEG/Goldenvoice’s Paul Billings, the company’s goal is to “create community integrated and culturally significant events, and we are up to that challenge with this partnership”.
Urban Commons plans a $250 million renovation of the liner and development of the surrounding area into a comprehensive entertainment destination.
Goldenvoice runs events such as California’s Coachella Valley Music & Arts Festival (cap. 126,000) and country music event Stagecoach (85,000).