MULTI-VENUE owner and operator AEG now owns 100 per cent of ticketing company AXS, the business it co-founded with Outbox in 2011, using software developed by the company behind Cirque du Soleil.
AXS was creatd to rival Ticketmaster, after the latter merged with promoter Live Nation in 2010 to form Live Nation Entertainment.
It is understood AEG had previously held 38 per cent, with the remainder held by Outbox and Dan Gilbert’s Flash Seats, which merged its Veritix business into AXS in 2015. Financial details have not yet been revealed.
“As a [football] team owner, music promoter and venue owner/operator, ticketing is core to AEG’s business and this transaction allows us to more closely align our global asset portfolio,” says AEG president and CEO Dan Beckerman.
“We are focused on delivering innovation and product development that enhances the fan experience and creates opportunities to integrate data and generate new revenue streams for all AXS clients.”
AXS operates in Europe, North America and Japan, provides ticketing services to more than 300 venues worldwide and sells nearly 50 million tickets annually.