AEG PRESENTS, the promoting division of venue owner AEG, is to operate a new 4,400-capacity live music venue at Olympia London, part of a £1.3 billion ($1.7bn) regeneration of the exhibition, events and conference complex,
Olympia London has hosted show by acts including Rod Stewart, Pink Floyd and, most recently, Richard Ashcroft, The Courteeners and Skepta, and has three nights with Foals in early May 2021.
Sister company AEG Global Partnerships will oversee all of the naming rights and partnership opportunities for the whole Olympia London campus, which will include a cinema, restaurants, shops, hotels and office space, due for completion in 2024
It will be the second London facility to be operated by AEG Presents, the other being Indigo at The O2 (cap, 2,800). It also owns 50 per cent of the Eventim Apollo (5,100) with German ticketing giant CTS Eventim.
“Olympia is steeped in British music history as far back as Jimi Hendrix in the ‘60s … and we plan to create many more iconic shows theree,” says AEG Presents CEO Steve Homer.