For the international contemporary live music industry

All Things Live double for Dion

World News
January 29, 2020

MARKETING ACROSS the Baltic States and in Russia produced remarkable results for regional promoter All Things Live (ATL) and its new Helsinki office.

Bringing Celine Dion back to the country for only the second time in more than 10 years and with a significantly higher ticket price, a second show in August had to be added at the city’s Hartwall Arena (cap. 15,000), and that sold-out in 10 minutes, says ATL CEO Hardi Loog.

Tickets cost between €125 and €250 ($139-275), plus booking fees.

“It is probably the highest average ticket price for an arena show in Finland, and we sold-out twice,” Loog tells Audience. “I even think we could have done a third on too.”

Dion’s regional tour also includes shows at Sweden’s Friends Arena (65,000) in Stockholm, two nights at Norway’s Telenor Arena (25,000) and two at Denmark’s Royal Arena (16,000) in Copenhagen – all  promoted by ATL companies.

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