REGIONAL PROMOTER All Things Live (ATL) has acquired comedy promoter Stand Up Norge.
ATL was established last year through the amalgamation of Denmark’s ICO Concerts, Norway’s Atomic Soul and Sweden’s Maloney Concerts – backed by Belgium-based Waterland Private Equity.
“We’re incredibly excited about this transaction,” ATL co-owner Kim Worsøe tells Audience. “It means All Things Live will get a much better foothold in Norway and the comedy market. We’ll increase the comedy shows we’re doing and we suspect that overall it’ll make a much better scene.”
“Over the last ten years Stand Up Norge has built-up within the comedy market and hopefully they can help us build the same infrastructure. In return we will give them a great team of 75 highly experienced professionals.”
Stand Up Norge founder Elina Krantz says, “We have achieved a lot in Norway, and we now turn to the [rest of the] Nordics to delight our neighbors as well. We look forward to working with our colleagues in All Things Live, aiming to attract even more international stand up stars to Norway.”
Stand Up Norge will continue to operate under its brand name, with Krantz becoming a partner in ATL and a shareholder in the business. Financial details were not disclosed and the deal is subject to competition authorities’ approval.
ATL network produces more than 3,000 events annually, with its promoter partners having worked with artistes such as the Rolling Stones, Green Day and Eminem. In August, ATL acquired Finnish electronic music festival, Weekend (40,000).