Denmark-headquartered promoter All Things Live (ATL) has signed an exclusive agreement with Live Nation Entertainment-owned Ticketmaster, giving the company all its concert and festival ticketing business across Finland, Norway, Sweden and Denmark.
ATL promotes and produces more than 5,000 events per year, with more than 1.5 million tickets sold. Its annual events include the EDM-oriented WKND Festival (cap. 35,000) in Finland and stadium concerts by artistes including the Rolling Stones, Green Day and Eminem.
“With its strong ticketing position in all the Nordic countries and our previous great experience with Ticketmaster, I am sure they are the strongest partner to fulfillour ambitions and help us to grow our business,” says CEO Kim Worsøe.
ATL was established in December 2018 through the amalgamation of Denmark’s ICO Concerts, Norway’s Atomic Soul and Sweden’s Maloney Concerts, backed by Belgium-based Waterland Private Equity. RL Concerts co-founder Hardi Loog opened the ATL office in Finland in last January.