The “spreading cancer” of what promoters association BDV calls the black market in concert tickets will be targeted in a new campaign against the resale sector.
BDV has launched a public information campaign to alert concert-goers and sports fans to the risks of buying tickets on the secondary market.
A logo stating ‘No to the ticket black market’ will feature on BDV members tickets, posters and artiste and event websites.
“We have been combating this spreading cancer in the event industry for a number of years,” says BDV legal advisor Dr Johannes Ulbricht. “But since resellers usually stay anonymous online or are based abroad, it’s hard to hold them accountable.
“So we and our members are working to make the public more aware of what is happening.”
The BDV is campaigning for regulation that places a cap of 25 per cent of what a reseller can add to the face value price of a ticket, and hopes to encourage the government to take similar action to that seen recently in the UK, Belgium and Italy.