FOUR YEARS developing a strong reputation, and a larger budget, has resulted in the strongest line-up to date at the 22,000-capacity Heartland festival, says director Ulrik Ørum-Petersen.
Headlined by The Smashing Pumpkins, Solange, Die Antwoord, The Raconteurs and The Good, the Bad & the Queen, the event takes place in the surroundings of Egeskov Castle.
“In the four years since we launched, we’ve had great feedback from artistes and audiences, and the event has been performing really well, so agents know they can trust us,” says Ørum-Petersen, citing the unique castle backdrop as a key reason acts respond well.
“The line-up speaks for itself. I’m really proud of it. We’re now competing with the best festivals in Denmark.”
The 30 May-1 June event features talks and high-quality food and drink, alongside the music. Among speakers are Vivienne Westwood, Jonathan Franzen, Dan Reed and Margo Jefferson.
“We put equal emphasis on the strength of programming for each of the four pillars of our programme – music, art, talks and food,” says Ørum-Petersen. “It’s our goal to be able to present the biggest thinkers and authors in the world alongside the best chefs, musicians and artists.”
Tickets cost from 950 krone ($142) for a one-day pass to 1,950 krone ($292) for both days.