THE 60,000-capacity Boomtown in southern England has added a new district this year, Area 404, as the event expands to 14 sectors, each with its own fancy dress theme, encouraging role play among the festival-goers.
The festival, now in its 11th year, has swelled from a small boutique event, toattracting artistes including Carl Cox, Four Tet and Amelie Lens in the new district, to Lauryn Hill, The Streets and Groove Armada elsewhere.
In addition it has installed five new stages and upgraded three existing ones.
Organiser Lak Mitchell tells Audience his message to the fans this year is “respect for the land” and he plans to plant 66,000 trees, one for every person on site (including workers). “We’ve gone single-use plastic-free across the whole site and had a huge drive to stop people bringing single-use items including bottles and tents,” he says.
Mitchell believes the £264 ($325) tickets will be sold-out by mid-July.