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Brooklyn arena expand outreach in London

UNITED STATES/UNITED KINGDOM -
World News
May 8, 2018

Above: Brett Yormack

In an expansion of its out-reach philosophy to capture emerging artistes and feed them through to play its flagship New York arena, venue operator Brooklyn Sports & Entertainment (BSE) has expanded its advisory board to include industry figures in the UK.

BSE has already sent teams to the UK to interact with artiste managers, agents and promoters, and introduce them to its 19,000-capacity Barclays Center in Brooklyn.

It also ran a backstage bar at the 65,000-capacity series of British Summer Time concerts in London’s Hyde Park.

New UK-based members of the advisory group include Mumford & Sons’ Ben Lovett, who is behind management company and label Communion Music and runs London venue Omeara (cap. 300), Red Light Management’s James Sandom and Universal Music Group head of A&R Louis Bloom.

“We’re not thinking about big venue artistes in London, it’s about smaller venues and how we can tap into that emerging music scene so that when artistes are breaking into North America, they’re thinking about Barclays Center,” says BSE CEO Brett Yormack.

Lovett adds, “There are very few companies that can combine ambition and vision with flawless execution in the way that BSE does.”

In the US BSE has added Superfly’s president of corporate development Jennifer Justice and MAC Presents founder Marcie Allen to its New York advisory board.

As well as the Barclays Center, BSE operates Nassau Veterans Memorial Coliseum (15,000) and New York City’s Webster Hall (1,500).

Barclays Center is the main rival to New York’s Madison Square Garden (19,025) and with its close association with AEG, is embroiled in the arena booking battle between Madison Square Garden Entertainment, offshoot Azoff MSG Entertainment and AEG (see Audience issue 218), in which artistes are under threat if they don’t play the companies’ respective arenas, rather than their rival’s.

Among other venues involved is AEG-owned The O2 (21,000) in London, with MSG recently announcing plans to open a rival venue in the city (see issue 217).

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