One of the highlights of the annual VenuesNow Conference, held on 11-12 September in New York, was more information about the Sphere arena project created by the Madison Square Garden Company (MSGC)
Discussing the project on stage with Oak View Group co-founder and chairman of The Azoff Group Irving Azoff, MSGC executive chairman/CEO James Dolan explained the revolutionary nature of the MSG Sphere arena due to open in Las Vegas in early 2021, and a year later in London, UK.
He said the Las Vegas arena will have a capacity 20,000 and the complex will “be a tourist attraction that will attract 40 million people a year”. Dolan. The London Sphere would be smaller, he said, and confirmed MSGC was already looking for other locations.
When Azoff asked him who he would like to open the Las Vegas venue, he said ‘a member of Pink Floyd and he was daydreaming about ‘Dark Side of the Moon’.
Dolan confirmed that he is not looking for a naming rights sponsor, but would be interested in sponsors for various aspects of the Spheres.
Other conference panels included Dynamic Pricing: How Yield Management is Changing Ticketing and discussions about branding, sponsorships, city planning and waste management.
The two-day VenuesNow Conference comprised more than 20 sessions, and drew around 500 delegates, say organisers.
Oak View Group owns
VenuesNow magazine and live music industry trade publication Pollstar.