ORGANISERS OF Creamfields (cap. 70,000) has invested £2 million ($2.45m) into improving the site’s facilities and security for what they describe as a better customer experience.
Proposed improvements for the festival include 24-hour security patrols, CCTV in the car park, increased visibility of welfare staff and incentives to recycle.
The decision to ramp-up security at the event comes after a festival-goer was taken ill at the festival and died later in hospital this year. Vehicles in the site’s car park were also broken into.
Audience has reached out to Cream Group for a comment.
This year’s sell-out event took place on 22-25 August and featured artistes including Calvin Harris, Swedish House Mafia and deadmau5.
The annual event will return to Daresbury in Cheshire on 27–30 August 2020, to celebrate its 15th anniversary. Packages range from £160–340 ($194–413).
James Barton, now head of multi-festival owner Superstruct, founded Creamfields in 2005 and sold it to Live Nation Entertainment in 2012.