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DICE opens in Milan

ITALY               -
World News
October 11, 2019

DIGITAL TICKETING platform DICE has expansed into Italy with an office in Milan and three exclusive deals.

The UK-based mobile app, which also has a presence in France, the US and Australia, has secured partnerships promoter Radar Concerti, venue Magazzini Generali (cap. 3,000) and club Arci Ohibò (300).

whose upcoming shows include FKA Twigs at Fabrique, has signed a deal with the platform, as well as

“DICE was founded to fix a broken ticketing system,”  says DICE’s chief revenue Russ Tannen officer.

“We decided to offer an alternative – building a tout-beating platform with only fans in mind, Since we went on-sale exclusively with [Radar-promoted] FKA Twigs in at Fabrique [3,200] in Milan, not one single ticket has ended up on a secondary ticketing site.”

The platform, which also offers live events discovery, has anti-tout technology which locks tickets to the customer’s smartphone, preventing resale.

Headliners included Red Hot Chili Peppers, The Chainsmokers and B’z.

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