For the international contemporary live music industry
LiveUK

EAA to promote new artistes across borders

EUROPE               -
World News
November 26, 2019

AN INITIATIVE by arenas across Europe to help develop unsigned and emerging artistes is to be trialed by member venues of the European Arenas Association (EAA).

Europact, initially launched as a pilot scheme, will see arenas showcase undiscovered artists in areas such as the venue’s foyer and then help them perform at other participating EAA arenas in other countries.

The programme will also aim to get selected new artistes to support major acts where possible.

“The European Union is dedicating large amounts of resource to the European music sector in recognition of its talent potential and creative capacity and we are delighted to be able to offer our infrastructure and know-how in order to support these efforts,” says EAA president John Langford.

Oliver Toth, CEO of Luxembourg’s Rockhal (cap. 6,500) says, “We have created Europact in order to contribute to building a sustainable European talent pipeline and to encourage the distribution of new music across national borders.”

The arenas taking part in the pilot are yet to be named, but EAA says eight to 10 of its members have registered interest.

Among EAA’s 35 member arenas are Sweden’s Malmö Arena (15,500), Germany’s Mercedes Benz Arena (17,000) and Italy’s Palazzo Dello Sport (11,500).

Other Stories

UK’s Dickins takes global role at WME

June 26, 2020
UK-BASED agent Lucy Dickins has been appointed co-head of WME’s worldwide music division following the departure in the US of WME partner and worldwide head of music Mark Geiger.
Read more

Promoters remain frustrated as event restrictions subside

June 26, 2020
COVID-19 event restrictions are being loosened worldwide but promoters do not expect business to return to anything like normal until the next year. New Zealand…
Read more