AN INITIATIVE by arenas across Europe to help develop unsigned and emerging artistes is to be trialed by member venues of the European Arenas Association (EAA).
Europact, initially launched as a pilot scheme, will see arenas showcase undiscovered artists in areas such as the venue’s foyer and then help them perform at other participating EAA arenas in other countries.
The programme will also aim to get selected new artistes to support major acts where possible.
“The European Union is dedicating large amounts of resource to the European music sector in recognition of its talent potential and creative capacity and we are delighted to be able to offer our infrastructure and know-how in order to support these efforts,” says EAA president John Langford.
Oliver Toth, CEO of Luxembourg’s Rockhal (cap. 6,500) says, “We have created Europact in order to contribute to building a sustainable European talent pipeline and to encourage the distribution of new music across national borders.”
The arenas taking part in the pilot are yet to be named, but EAA says eight to 10 of its members have registered interest.
Among EAA’s 35 member arenas are Sweden’s Malmö Arena (15,500), Germany’s Mercedes Benz Arena (17,000) and Italy’s Palazzo Dello Sport (11,500).