The European Music Managers Alliance (EMMA) has elected Per Kviman and Virpi Immonen as theorganisation’s first chair and vice-chair.
Kviman is chair of MMF Sweden and CEO of Stockholm-based Versity Music, while Immonen is chair of MMF Finland and CEO of the Helsinki-based Fullsteam Management.
Both will serve a minimum two-year term. EMMA’s inaugural chair, UK-based Keith Harris, will stand down with immediate effect.
Speaking before a meeting of more than 50 artiste managers from over 20 countries, including Germany, Denmark, Poland, UK, Netherlands, Belgium, Russia, Switzerland, Canada, Palestine and Australia, Per said, “I would like to thank Keith Harris in particular for his guidance and expertise.
“This organisation was established in response to some fundamental changes in our business, and to reflect the plain fact that artistes and their representatives must now be at the forefront of discussions about the future of music.
“It’s time to seize our moment and put artiste and creator rights at the heart of European music policy.”
Immonen adds, “How inspirational to be surrounded by so many managers from around Europe and the rest of the world. Through EMMA I look forward to building these connections, and ensuring we not only have a powerful unified voice for our artiste clients, but also a pathway to greater sharing of skills, knowledge and ideas.”
Launched last April, EMMA collectively represents more than 800 managers across Europe.