A series of large crosses and geometrically-shaped video screens dominated the performance area at the Johan Cruijff ArenA when it welcomed 40,000 electronic music fans for the Amsterdam Music Festival (AMF).
Production designer Maarten Hoogland of event organiser ALDA and Andre Beekmans of visual design specialist The Art of Light aimed to create a nightclub feel, while incorporating the lighting riders of visiting artistes including David Guetta, Armin van Buuren and Tiesto.
“We needed to be able to close the space right down and make it feel intimate at times, whilst still providing all the wow factors expected by the AMF audience in a stadium,” says Hoogland.
To achieve this the duo deployed 38 Esprites by manufacturer Robe on perimeter trusses around the edge of the arena, which were used as spotlights and for lighting the audience.
This effect was part of a 120-metres-wide production including lighting, audio and video positions around auditorium (usually a football pitch) and the first tier of seating, aiming to create an immersive experience.
The central arena boasted eight lengthways trusses sub-hung with 40 shorter moving trusses on 80 Cyberhoist axes, all rigged with lights, which flew in and out during the event. The 1,000 lighting fixtures, over half of which were by Robe, were supplied by Flashlight and The Purple Group (who also supplied audio).
Video content was created and delivered by EyeSupply with LED screens and video hardware by Pixelscreen.