Global ticketing platform Eventbrite has strengthened its European presence with the acquisition of Madrid-based Ticketea, whose festival clients include Castellon’s Arenal Sound (cap. 35,000), Viña Rock (20,000), Benidorm’s Low Festival (20,000) and Almeria’s Dreambeach (15,000).
“Ticketea’s innovative approach to solving challenges for both event creators and seekers, including a robust discovery platform, has helped them achieve impressive brand equity, not only Spain, but the broader southern European market,” says Eventbrite CEO Julia Hartz.
As part of the deal Tickettea co-founder and CEO Javier Andres becomes Eventbrite’s director for Spain and Portugal.
“Joining forces brings tremendous value to our customers, who will now benefit from Eventbrite’s proven track record of innovation, global team, and deep resources,” says Andres.