The 18,000-capacity Fiserv Forum in Milwaukee has had an “unbelievably good” first year with concerts, according to its management, having hosted 36 concerts, 14 more than were projected.
The venue, which cost $524 million, opened in August last year and staged its first concert on 4 September with The Killers and local heroes Violent Femmes.
In a single week in October the venue hosted five sold-out events back-to-back, four of them concerts.
The new home of the Milwaukee Bucks basketball team, the venue is owned by Wisconsin Center District and replaced the BMO Harris Bradley Center (20,000) after it closed last year.
“Almost all our concerts are selling-out, it is a great arena in a great market,” says Fiserv Forum general manager Raj Saha. “In its best year the Bradley Center, which was across the street, staged 18 concerts. That venue did one hip-hop show in its entire existence, we will have four this year; the new arena is demonstrating what this market is capable of.”
Saha says the venue features a full curtaining system that can reduce capacity to an intimate configuration of around 3,000 seats, which has enabled it to host shows by acts including Mary J Blige.
Fiserv Forum VIP facilities include 34 luxury suites and a 350-capacity Panorama club, overlooking the auditorium bowl, and with a 360-degree view over Milwaukee.
“We’ve received a lot of positive comments from artistes and crew, not only about the excellent sound in the building, but also the backstage facilities,” says Saha.
Among artistes to appear at the arena are Metallica, Justin Timberlake, Ariana Grande, Maroon 5, Foo Fighters, the Eagles, Twenty One Pilots, Mumford & Sons and Kiss.