Los Angeles’s iconic open-air venue The Greek Theatre (cap. 5,900) staged a record 70 concerts between April and October last year, welcoming an overall 338,000 people.
The achievement, which helped the venue record net revenue of $5.5 million, resulted in it being awarded the 2017 Red Rocks Award/Best Small Outdoor Venue at the annual conference of industry publication Pollstar.
“It was an Incredible year,” says general manager Becky Colwell. “and partners Goldenvoice, Live Nation and Nederlander Concerts put together another jam-packed season of entertainment for this year.”
The Greek, which is owned by The City of Los Angeles Recreation and Parks department, has been managed by SMG since 2016 (see Audience issue 189).
Artistes playing the venue include John Legend, Haim, Harry Styles and Pete Townsend.