For the international contemporary live music industry

ICM Partners acquires UK’s Primary Talent

World News
March 30, 2020

THE LAST of America’s Big 4 booking agencies has established a major presence in the UK, with the acquisition of Primary Talent International (PTI).

Founded 30 years ago by the merger of Martin Hopewell’s World Service and Steve Hedges’ Station Agency, PTI operates worldwide excluding North America and has a roster that includes The 1975, Stormzy and Wolf Alice.

Its name, management structure and office base will remain the same, with the team working closely with ICM co-head of music Rob Prinz, although there maybe changes later.

ICM artistes include Khalid, Kelly Rowland, Good Charlotte, Busta Rhymes and The Libertines.

“We’re looking at this as a partnership, a strategic alliance between the two companies,” ICM’s Brad Turell tells Audience.

“This partnership allows ICM to have a much bigger footprint on the world touring stage and it’ll allow Primary Talent’s clients to access a full-service agency, if they want it and it’s in their best interest.

“We have represented clients independently together but now we can sign clients on a global basis, because the global market is the market – and in many ways that’s to the advantage of managers and artistes.”

PTI’s Matt Bates says, “We love the incredible artistes we represent and the agency we have built with our client’s needs foremost in all we do. It is in that spirit that we have joined forces with ICM Partners.

“We will continue to see Primary prosper and grow, with now additional opportunities to offer our clients the scope and resources of a major agency [in the US] if they choose to take advantage of it.”

Neither company would disclose the terms of the deal.

Other artistes on PTI’s roster of over 900 clients include Noel Gallagher, Two Door Cinema Club and Daft Punk.

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