ELECTRONIC MUSIC promoters ID&T and Made Event have formed a strategic partnership to work together on US-based Made’s Electric Zoo (cap. 100,000) festival in New York City, and take the brand international.
Among Netherlands-based ID&T’s portfolio of festivals is the country’s oldest dance music event Mysteryland (cap. 60,000), as well as Awakenings (70,000) and Amsterdam Open Air (20,000).
“Made Event and ourselves share the same vision,” says ID&T
CEO Ritty van Straalen. “We both believe in high quality experiences and want to bring the best music to market.
“The Made Event team, with Adam [Richman] and Kevin [Mitchell] as the inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market.”
Richman, Made Event senior vice-president, says, “Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world.”
The ID&T group includes Platinum Agency, Most Wanted DJ-Agency and artiste management company Headliner Entertainment.