For the international contemporary live music industry

Innovation essential at Rock Werchter

Festival News
December 7, 2017

The 88,000-capacity Rock Werchter is looking to build on its latest innovation as it continues to strive to give its audience the best festival experience.

A new landmark, The Slope, was introduced at this year’s festival, consisting of a 100-metre-long incline covered in artificial grass, complete with mirrored sides and a bar. The construction provided fans a place to picnic, walk and view the festival site.

Herman Schueremans

Further initiatives are now being planned for the 2018 edition, which will take place from 5-8 July. Headliners performing at the three-stage event include Gorillaz, Pearl Jam, Nick Cave & The Bad Seeds and Queens of the Stone Age.

“The festival has to be a unique experience for every visitor,” says Rock Werchter founder Herman Schueremans, who is head of Live Nation Belgium. “We focus on comfort for the festivalgoers, friendly staff, delicious food and drinks, giant screens near the stages and high-class sound and lighting systems.

“The acoustics at our tents, The Barn and KluB C, are truly excellent. These tents match the best concert halls.”

Four-day tickets for the festival cost €238 ($281).

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