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Keychange expands to venues

GERMANY              -
World News
October 11, 2019

DELEGATES AT Hamburg’s Reeperbahn Festival conference heard how gender balance initiative Keychange plans to expand globally and into venues and music radio.

Launched by PRS Foundation (PRSF), the charitable arm of UK performance royalty collection society PRS For Music, to encourage organisations such as festivals and conferences to achieve a 50/50 gender balance by 2022, was recently given a grant of €1.4 million ($1.5m) by the European Commission.

“Phase 2.0 not only extends Pledge 2022 for balanced line-ups in festivals to other organisations and music sub-markets, such as venues, music radio channels and streaming services, but also our mentoring programmes and workshops, as well as the European database,” says Alex Schulz, CEO of Reeperbahn Festival, which is leading the four-year plan, working closely with PRS Foundation (PRSF) and Sweden’s Musikcentrum Öst.

The project will aim to develop and educate participants through training sessions, showcases, panels and workshops taking place across Keychange’s partner festivals.

“In Keychange 2.0 we’ll host a peer mentoring scheme, and even more country partners that will bring more talent to the network, to our partners’ festival stages, and festivals globally,” says PRSF CEO Joe Frankland.

“The huge demand that we’ve experienced for Keychange 1.0 proves the importance of collaboration … it is more important than ever we work closely internationally and proactively to make change.”

Reeperbahn festival took place between 18-21 September, with conference sessions including Live Entertainment Summit, Unpacking EU’s 1st Secondary Ticketing Legislation and Sharing Strategies for Smarter Music Cities.

The music festival comprised more than 600 performances across the city.

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