OLSO-BASED Live Nation Norway (LNN) has acquired a 51 per cent stake in west coast concert and festival promoter Bergen Live.
The companies have been working together in the country’s second city since 2005, staging shows with artistes including Rihanna, the Eagles, Elton John, Eric Clapton, Neil Young, Bob Dylan, Coldplay, Metallica and Bruce Springsteen.
“We’ve been working closely with Bergen Live for years, supplying them with headliners for outdoor shows and festivals,” LNN MD Rune Lem tells Audience. “We’ve more or less been acting as one company since 2005, so this deal has been a long time coming.
“Bergen Live compliments us in so many ways. They are working with events, which we aren’t and they have a very qualified security manager, who we will use for our shows. Also, they have offices on the west coast and we have our offices on the east coast, 10 hours apart by car, so that’s useful.”
Bergen Live CEO Frank Nes tells Audience, “We have been Live Nation’s local partner for more than 15 years, so this really is both a natural progression and the natural partnership for both parties. With Live Nation on board as a majority owner, the ties will be further strengthened and we look forward to becoming an integrated part of Live Nation and its vast resources.”
Bergen Live festivals include Bergenfest (cap. 9,000), as well as, working with LNN, Oslo- festivals Tons of Rock (25,000) and Findings (17,500).
This deal is the latest in a bid to secure market share in Norway. Most recently, Live Nation-owned, Sweden-based Luger announced its expansion into the market (see Audience issue 241), while Germany’s CTS Eventim/FKP Scorpio recently acquired promoter Nordic Live (see Audience issue 240).