In two related deals with Los Angeles-based EDM festival promoter Livestyle, See Tickets has secured significant market share in both the US and Europe, adding millions of ticket sales to its inventory.
In the US, See, a subsidiary of French conglomerate Vivendi – which also owns Universal Music Group – has been appointed exclusive ticket agency for LiveStyle’s events across the country.
Festivals include Electric Zoo New York (cap. 90,000), Florida’s Sunset Music Festival (50,000) in Tampa and Life in Color (40,000) in Miami, El Paso’s Sun City Music Festival (50,000) in Texas, and Chicago’s Spring Awakening (105,000, co-promoted with React Presnte).
In Europe, See’s acquisition of Netherlands-based ticketing platform Paylogic from LiveStyle brings the company another five million tickets annually in 10 countries and includes LiveStyle owned or co-promoted festival brands such as Electric Zoo and Tomorrowland.
“This gives us a fantastic content pool,” See’s UK-based CEO Rob Wilmshurst tells Audience. “The business rationale on every metric is sound and the deal solidifies our US position.”
LiveStyle is a restructure of the collapsed second incarnation of Robert FX Sillerman’s SFX Entertainment and was formed in 2016 (see Audience issue 203).
Five years ago SFX paid $16.2 million for 75 per cent of Paylogic, which was was founded in 2005 and also has offices in Germany and Belgium. It hgas not been dissclosed what See paid for the company.
As part of the deal See already operates in Belgium, France, Germany, the Netherlands, Spain and the UK,
LiveStyle and its subsidiaries stage more than 35 festivals in countries such as Australia, Belgium, Brazil, Germany, the Netherlands, Paraguay, Thailand and the US, with the company saying its 1,000 annual attract an overall 3.5 million attendees.