IN A bid to beat TICKET touts and fraudsters, AEG-owned AXS has unveiled a new paperless ticketing system.
The company says Flash Mobile Delivery (FMD) delivers tickets directly to the AXS app, and prevents it from being copied or counterfeited by changing the barcode every 59 seconds.
Entry scanners are synced with the up-to-date barcode.
By using this technology AXS says it can also prevent exploitative reselling of tickets. Passes can be shared between friends who are arriving at different times, and those who can’t use their ticket can resell it for a maximum of 10 per cent above face value, using AXS Official Resale
It is being piloted at AEG-operated London venues The O2 (cap. 21,000), which the company owns, and The SEE Arena, Wembley (12,500). FMD will be available for all events going on sale at the venues, with the majority of inventory going through AXS.
“We know that fans, artistes and their representatives have been looking for a solution to the issues of touting and fake tickets for a long time, and we believe AXS Official Resale with Flash Mobile Delivery will be a real game-changer,” says AXS Europe MD Rob Byrne.
Tickets can be resold through AXS Official Resale even if a show isn’t sold out. “This ensures the best availability for a show in our purchase flow,” he says.
General manager of The O2 Steve Sayer says the new system will allow fans to enter the building “in a simpler way, as well as guaranteeing their tickets, whether primary or resale, are authentic, meaning they won’t be disappointed.”
SSE Arena, Wembley general manager John Drury adds: “The ability to offer a fan-friendly ticketing service and resales at a fair price has long been our key goal. The entire customer journey from buying tickets to attending a show will improve as a result of this new technology.”