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Lowlands trials cashless

Festival News
August 19, 2019

NETHERLANDS

A cashless payment system will be tested at this year’s 65,000-capacity Lowlands festival, which organisers intend to roll-out throughout the event next year.

Lowlands festival director Eric van Eerdenburg says the new cashless system was developed by CM.com and does not rely on RFID technology or internet connectivity.

The payment technology will be imbedded in the festival app and will be tested within the event’s press, guest and glamping areas as well as at selected bars.

“We hope the results are good,” says Eerdenburg. “If so, we are going to implement the technology next year on the whole festival site as our payment method.”

Other developments at this year’s event include the introduction of an improved backstage production area, a new plastic recycling system and the introduction of a new “fashion and lifestyle” area called The Block.

Among amusements on offer will be a life-sized version of 1980’s arcade game Pac-Man. “We use customised Hoverboards and a lot of technology to make it work, it will be fun to participate and to watch,” says Eerdenburg.

Organised by Mojo Concerts, the festival takes place near Amsterdam in Biddinghuizen, alongside Lake Veluwemeer, from 16-18  August.

This year’s headliners including New Order, Twenty One Pilots, Anne-Marie and The National. Weekend tickets cost €210 ($234).

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