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Luger expands into Norway

SWEDEN/NORWAY -
World News
February 21, 2020

STOCKHOLM-BASED concert promoter and festival organiser Luger is expanding into market with the opening of a new office in Oslo, to be headed by veteran promoter Torgeir Gullaksen.

With a career that started at Gunnar Eide Concerts, now Live Nation Norway,  Gullaksen went on to launch promotions company Goldstar, which he ran for 13 years.

“Over the last 20 years or so, I’ve had the pleasure of working with Luger on both international and domestic acts and consider them the best in class in developing new talent,” he says.

“My aim is to firmly establish Luger as a strong brand in Norway and continue working with the acts I already have existing relations with, as well as become the natural promoter for emerging acts in Norway.”

Gullaksen has worked with artistes such as Arctic Monkeys, Queens Of The Stone Age, Radiohead, Rival Sons and Tame Impala over the years.

“We have always had a strong relationship with Torgeir and have continued working with him through different set-ups, so this is a natural step which we are very pleased with,” says Luger MD Ola Broquist. “Torgeir is a great person, a great promoter and a music lover. To me that’s the ultimate combination.”

The Oslo office will be the company’s third in the region after the opening of an agency in Denmark, headed by Sarah Sølvsteen.

Luger promotes over 300 shows a year and produces festivals such as Way Out West (cap. 35,000), Åre Sessions (10,000) and, together with C3 and Live Nation Sweden, Lollapalooza Stockholm.

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