The 53,000-capacity Etihad Stadium in Melbourne is to be renamed the Marvel Stadium following a partnership deal with Walt Disney Company Australia.
Venue owner Melbourne Stadiums Ltd (MSL) have agreed an eight-year deal with Disney, which will also see a Marvel retail store created on site. The rebrand will come into effect on 1 September.
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world,” says MSL CEO Michael Green.
“This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience.”
Acts playing the venue include Ed Sheeran and Taylor Swift.