MOBILE TELESYSTEMS (MTS) has signed a naming rights deal to brand a new 11,500-capacity arena in Moscow, set to open in late 2020.
As part of the deal, the company will provide the MTS Live Arena with digital services including 5G connectivity, high resolution screens and security and venue access control systems.
It will help promote events via its e-ticketing platforms and live performances broadcasting the via on-site facilities, with VR streaming will be an option.
“We continue to expand our experience-based business. MTS Live Arena complements our strategy to develop an entertainment ecosystem by leveraging synergies across our business lines, including e-ticketing, virtual and augmented reality, interactive OTT content distribution, and our proprietary mobile apps,” says MTS president and CEO Alexey Kornya.
The venue is being built by SAFMAR Group’s Corporation A.N.D, with ASM Global, the company formed from the merger of merger of AEG Facilities and SMG, as an international partner.
Other Moscow arenas include the 13,000-capacity VTB Indoor Arena and Crocus City Hall (7,200).