THE OPENING of the 17,000-capacity Coca-Cola Arena in Dubai is already transforming the music scene in The Gulf region, by enabling large concerts to take place indoors, during the baking summer heat.
The AEG Ogden-run multi-purpose building is the first fully enclosed, climate controlled arena in the region and boasts an automated seating system to facilitate various audience configurations.
Concerts that have already taken place at the venue since opening in June include Maroon 5, The 1975 and Westlife, with tickets at 200–895 dirhams ($54–244) for The 1975 and 395–495 dirhams for Westlife ($107–134).
“Dubai is already a major entertainment hub for the entire region and the opening of Coca-Cola Arena has helped to further establish the city as the go-to destination for acts visiting the Middle East as part of global tour schedules,” says Coca-Cola Arena CEO Guy Ngata.
“Together with Coca-Cola and all of our partners and stakeholders, there is a real passion in establishing the venue as the perfect fit for international touring artistes, productions, sporting activity and shows of all genres.”