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New arena offers flexible deals

World News
October 31, 2018

POLAND              

The operator  of the country’s newest major venue, the 17,178-capacity Arena Gliwice, is looking to build on its early success with concerts by offering a co-promotion option for promoters.

The venue, in Gliwice, a city in Upper Silesia in the south of the country, opened in May with a performance by Armin van Buuren.

Built at a cost of 300 million zloty ($81m), the venue consists of a capacity main hall, a 3,000-capacity second arena, and an exterior performance space able to accommodate 10,000.

Marcin Herra, president of Arena Operator, which runs the venue, says that unlike some of Poland’s other arenas, although owned by the local authority, Arena Gliwice is managed independently and willing to work with promoters and event organisers on a collaborative basis and share both risk and profit.

Herra says the arena’s geographic location is an important factor.

“It is one of the biggest venues in Poland, situated 40 minutes from the airport in a region with 4.5 million potential customers,” he explains. “We are within reach of cities including Warsaw and Krakow, and are a one-and-a-half hour drive from the Czech Republic market.”

Arena Operator marketing director Konrad Koziol oversees the venue booking, with recent events including EDM festival Sensation Poland, which featured acts such as Fedde Le Grand, Roger Sanchez and Paul van Dyk.

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