Management at the 17,000-capacity Dubai Arena has signed a 10-year naming rights deal with Coca-Cola, rebranding the venue Coca-Cola Arena
As well as exclusive pouring rights for its drinks, arena general manager Guy Ngata says Coca-Cola will create “event specific activations”.
“The reach of Coca-Cola is staggering and we could not think of a better positioned partner to support the marketing initiatives of specific events and the arena at large,” he says.
Coca-Cola Arena will be the Emirates’ first fully air-conditioned indoor arena and has a 190 metric tonnes weight load capacity and has end-stage, central and half-stage options. Located in downtown City Walk, the venue also boasts 42 hospitality and corporate suites and 35 food and beverage outlets.
Due to open on 6 June, the first concert by an international artiste will be by Maroon 5 on 14 June, promoted by Done Events. Tickets cost between 350-1,295 dirhams ($95-353).
The arena was built by UAE developer Meraas and will be operated by AEG Ogden, which also manages Australia’s Suncorp Stadium (52,500) in Brisbane, ICC Sydney (9,000) and Perth Entertainment Centre (8,000).