For the international contemporary live music industry

No surprise as SMG Wins The Greek

World News
June 14, 2018
The Greek Theatre

Los Angeles’s 5,870-capacity The Greek Theatre will be operated by SMG for the next five years, after its proposal was unanimously approved by the venue owner Los Angeles City Council.

The agreement includes the option of an additional five years.

The Irving Azoff and Tim Lieweke-owned Oak View Group, which also owns industry magazine Pollstar, had also bid to run the venue (see Audience issue 220), but failed to make sufficient impact.

SMG has been operating The Greek Theatre for the City of Los Angeles Department of Recreation and Parks (CLRP) since 2015, when it became an open venue for outside promoters. Previously, Nederlander Concerts had operated the venue for nearly 40 years.

“SMG has been a great partner for us, and this agreement will bring real improvements to The Greek to ensure it remains a cherished venue and a first-class experience for our patrons and the surrounding community members,” says CLRR general manager Mike Shull.

According to the department, SMG exceeded original projections by generating more than $10.7 million in combined net revenue for the venue, including $3.8m in sponsorship and premium seating revenue.SMG’s proposal included renovations to the three main hospitality areas as well as concession stands, expanded entry gates and other infrastructure.

Upcoming concerts at the venue include Smokey Robinson, Jackson Browne, Ringo Starr & His All Starr Band and Boy George.

Other Stories

Ticketmaster could face a multi-million-pound fine over data hack

July 1, 2018
Ticketmaster (TM), which admits that its systems had been hacked, could face a fine of more than £17.6 million, or four per cent of turnover,…
Read more

AEG ends StubHub deal to launch resale service

July 1, 2018
Arena owner AEG has ended its sometimes controvercial partnership with ticket resale platform StubHub after five years, and is to launch its own price-capped resale…
Read more