OAK VIEW Group (OVG), the US company formed in 2015 by former AEG CEO Tim Leiweke and former Live Nation Entertainment chairman and artiste manager Irving Azoff, has added Ascot Racecourse to its International Venue Alliance.
The deal will focus on finding international sponsors for the venue, which is the third member of OVG’s International Alliance in the UK, alongside motor sports racetrack Silverstone Circuit and Birmingham’s NEC Group, which runs Birmingham Arena (cap. 15,892) and Resorts World Arena (15,954).
“Ascot is one of the world’s best-loved venues, and we’re proud to have them as the newest International Venue Alliance member,” says OVG international president Sam Piccione,.
“It is an honour to be an extension of [Asscot Racecourse chief commercial officer Juliet Slot’s commercial team as we will help grow their partnership line-up via our international network. Having been to Royal Ascot and numerous other horseracing events at Ascot this past year, there is no better venue in their industry for brands to align and we can’t wait to get started.”
Among the artistes who have performed at the racecourse are Rita Ora and Soul II Soul.
OVG’s fourth Alliance member in Europe is Germany’s D.Live, which operates the Merkur Spoiel Arena (54,000), ISS Dome (13,000) and Mistsubishi Electric Halle (7,500) in Dusseldorf..
The Alliance is modelled on the company’s Arena and Stadium Alliance in North America, a partnership of 28 arenas sharing purchasing, sponsorship and content opportunities.
Back in the UK, OVG is launching a second round of consultation on proposals to build an arena in Manchester.
“AIF is a growing community now representing almost 20 per cent of festivals over 5,000-capacity in the UK, and the independent sector is in a strong place despite the encroaching and unrelenting dominance of the major companies and the restrictions that can arise from this.
“However, we repeat our warning: Allowing a single company to dominate festivals, and the live music sector in general through vertical integration, results in a stranglehold that stifles competition throughout the sector,” says Reed.
AIF’s report is based on a survey of 210 festivals, with an overall combined capacity of more than 4,370,000.