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OVG forms alliance in Europe

EUROPE               -
World News
October 11, 2019

OAK VIEW Group (OVG), the US company formed in 2015 by former AEG CEO Tim Leiweke and artiste manager Irving Azoff, has secured more members for its International Venue Alliance.

Germany’s D.Live brings Dusseldorf venues such as Merkur Spiel-Arena (cap. 66,500), ISS DOME (12,500), Mitsubishi Electric Halle (7,500) and Castello Dusseldorf (3,300) to the expanding association.

The venue operator joins the UK’s NEC Group with its two Birmingham arenas, and motor-racing track occasional music venue Silverstone.

“As with Silverstone and NEC Group, we’ll be helping D.LIVE venues deliver world-class events, content and corporate partnerships,” ,” says OVG international president Sam Piccione.

D.Live CEO Michael Brill adds, “Our membership of the International Venue Alliance will ensure we grow our market position and we are looking forward to seeing the success of the Alliance as it develops.”

The Alliance is modelled on OVG’s Arena and Stadium Alliance in the US, a partnership of 28 venues including New York’s Madison Square Garden (18,600) and its sister venue The Forum (17,500) in Los Angeles.

Alliance members are offered consulting services in areas such as operating expenses, ticketing strategy, and media rights.

OVG launched in Europe in June with a deal to build and operate an arena in the Santa Giulia district of Milan, in partnership with Live Nation Entertainment. OVG is also bidding to construct and operate a new UK arena in Manchester (see Audience issue 235).

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