For the international contemporary live music industry

Promoters unite in pan-Europe network

World News
April 1, 2019


PAN-EUROPE ticketing giant, promoter and venue operator CTS Eventim has launched what it calls a one-stop shop for entertainment, bringing together its 26 owned or majority-owned promoters and their 27 festivals across 10 European countries, under the umbrella of Eventim Live.

The aim of the consolidation is to offer cross-border touring and festival opportunities to artistes, in part providing a European alternative to Live Nation Entertainment.

Eventim Live has no central point of contact for artiste representatives at this point, with agents advised to approach their favoured Eventim-backed promoter to access the network.

Promoters will continue to run their operations as before, with the move more about developing a touring and festivals syndicate when desirable.

“Anyone who plans their performances with one of our promoters gains access to a unique network that transcends national borders,” explains CTS Eventim CEO Klaus-Peter Schulenberg. “Eventim Live combines international reach with local know-how, entrepreneurial spirit with financial solidity, and the biggest festivals in Europe with club and  concerts.”

The company plans to open a head office in London “within months”, which will offer a central contact point for agents, many of whom are based in the city, as well as providing administration support across the continent. CTS already has an Eventim ticketing subsidiary in London.

The operation will be headed by Schulenberg and Dr Frithjof Pils, who is of Medusa Music, the umbrella company through which CTS first began acquiring majority stakes in German promoters.

Network member companies will have access to CTS’s data analysis resources, including information gathered through its ticketing operations, subject to the relevant permissions.

The company insists the launch of Eventim Live is about linking-up promoters, rather than boosting its market share of ticketing.

“We want to share the benefits Eventim Live offers its promoterswith our customers and partners,” says Pils.

“We also offer them our ticketing solutions in more than 20 countries and can make our various data-based solutions available to them and artiste representatives who approach a personal contact at Eventim Live will benefit from a one-stop shop, including the option of booking slots at any of our festivals throughout Europe.”

Companies involved include pan-Europe festivals and concert promoter FKP Scorpio and Peter Rieger Konzertagentur, both based in Germany, Spain’s Doctor Music, Di and Gi in Italy, Fullsteam in Finland, and ABC in Switzerland.

Among its festival brands are Germany’s Hurricane (cap. 70,000) and Southside (60,000), and Greenfield (30,000) in Switzerland.

Venues operated by CTS include Germany’s Lanxess Arena (20,000) in Cologne and Waldbühne (22,290) in Berlin, the UK’s Eventim Apollo (5,039, 50/50 owned with AEG Presents) in London, and Denmark’s KB Hallen (4,900) in Copenhagen.

Meanwhile, the company’s ticketing business operates across 23 countries and sells 250 million tickets a year.

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