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Rising ticket prices cited in 7.1 million fall in sales

Germany -
World News
February 28, 2018
Jens Michow

A rise in ticket prices played a significant role in helping the country’s live events sector generate revenue of €4.99 billion ($6.1bn) between 2016 and 2017.

However the number of tickets sold has dropped by 7.1 million, according to a new survey.

The revenue figure represents an increase of 31 per cent, compared to the last time a similar survey was carried out in 2013, when total sales reached €3.822bn ($4.68bn).

Concerts accounted for 73 per cent of overall events, up from 70 per cent in 2013, turnover rose to €3.66bn ($4.48bn) compared to €2.76bn ($3.38bn).

The study, concerning the period between 1 July 2016 and 30 June last year, was conducted by consumer research body GfK on behalf of promoters and events association Bundesverband der Veranstaltungswirtschaft (BDV).

But the total number of tickets sold was down by 7.1m, from 120.6 million in 2013, to 113.5m in the latest period. The drop was mitigated by a 39 per cent rise in average ticket prices, from €31.70 ($38.8) to €44.04 ($53.9).

“The study demonstrates that the sales growth is largely due to increased ticket prices and a higher visit frequency, and not increasing visitor numbers,” says BDV president Prof Jens Michow.

“Artistes and event organisers must give this some thought. The higher prices mean many people can only afford to attend one big concert a year or not at all.”

The survey also showed that the number of events people attended rose, from 3.7 to four.

The study shows the event industry is now the biggest entertainment sector in the country, having overtaken the book market.

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