Live Nation Canada is partnering with the organisers of Rockin’ River Music Fest (cap. 20,000) to produce the annual country music event.
Founded in 2009 by Kenny Hass, the festival will take place between 2-5 August in Merritt, British Columbia. More than 30 acts will be performing across multiple stages, with Eric Church, Brett Eldredge and Dallas Smith already announced as headliners.
“Kenny and his team are developing Rockin’ River Music Fest to be one of the most celebrated destination events in the country and we are excited to now be a part of it,” says president of Live Nation Canada Paul Haagenson.
Hass believes the link-up with Live Nation will help take the festival to the next level, as it prepares to mark its 10th anniversary next year.
“This partnership with Live Nation will give us the ability to access the company’s scale and talent pool, bringing more acts and an even better experience to country fans,” says Hess, who is also an award-winning country music artiste and Hall of Fame member.
Four-day tickets for the festival cost C$249 ($203).