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Rolling into Hong Kong

HONG KONG/CHINA                            -
World News
August 19, 2019

Live Nation Electronic Asia is to bring Rolling Loud, the world’s biggest hip-hop festival, to Hong Kong for the first time.

Set to be the city’s first ever two-day outdoor hip-hop festival, Rolling Loud Hong Kong is taking over the Art Park, (cap. 10,000) at West Kowloon from 19-20 October.

Founded in Miami in 2015, the 60,000-capacity Rolling Loud is hailed as the biggest hip-hop festival brand in the world, featuring artistes such as J. Cole, Future, Lil Wayne, A$AP Rocky, Travis Scott, Post Malone, Migos, Cardi B and Kendrick Lamar.

“Hip-hop has extended itself across the world and become a mainstream commodity, a cultural phenomenon that has taken over local youth culture everywhere, particularly in Asia,” says Live Nation Electronic Asia MD Jim Wong.

Last year Chinese hip-hop artists were invited to participate in Rolling Loud Miami for the first time.

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