Live Nation Electronic Asia is to bring Rolling Loud, the world’s biggest hip-hop festival, to Hong Kong for the first time.
Set to be the city’s first ever two-day outdoor hip-hop festival, Rolling Loud Hong Kong is taking over the Art Park, (cap. 10,000) at West Kowloon from 19-20 October.
Founded in Miami in 2015, the 60,000-capacity Rolling Loud is hailed as the biggest hip-hop festival brand in the world, featuring artistes such as J. Cole, Future, Lil Wayne, A$AP Rocky, Travis Scott, Post Malone, Migos, Cardi B and Kendrick Lamar.
“Hip-hop has extended itself across the world and become a mainstream commodity, a cultural phenomenon that has taken over local youth culture everywhere, particularly in Asia,” says Live Nation Electronic Asia MD Jim Wong.
Last year Chinese hip-hop artists were invited to participate in Rolling Loud Miami for the first time.