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Safety messaging helps TMW to go ahead

ESTONIA -
World News
August 21, 2020

Organisers of Tallinn Music Week (TMW) are confident of the event breaking-even, as they expect to welcome only slightly fewer delegates and music fans to the 60-venue conference and music festival.

The event is set for 27-30 August.

With no deaths from Covid-19 reported in the country since early June, the government is allowing live music events of up to 1,500 indoors and 2,000 outdoors.

However, TMW is keeping its capacities down further, to 700 indoor and 1,500 outdoors.

Artistes performing this year include Chinchilla, Culle, Louie Blue, Pinkwave, Rita Ray, Tribes of the City and Yasmyn.

TMW head Helen Sildna expects international delegates to be 25 per cent down from the usual 500 and says only 15 per cent of advance ticket-buyers requested refunds.

She says, when the pandemic struck, “We chose a path of explaining ourselves step by step – how we are minimising the risks, the responsible behaviour we expect from audiences and performers.

“The level of uncertainty has increased, so we upgraded the level of professionalism and communication,” Sildna explains.

Estonian acts Mari Kalkun, Maarja Nuut and Trad.Attack have previously used TMW as a springboard to perform at international festivals including the UK’s WOMAD (cap. 40,000) and WOMEX in Hungary, which welcomes around 2,500 music professionals.

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