Pan Europe ticketing giant CTS Eventim has concluded a naming rights and ticketing deal for its second venue in a major city.
The 1,930-capacity Liverpool Olympia has been rebranded Eventim Olympia as part of a deal with the venue’s owner Argent Leisure, with Eventim UK becoming its exclusive ticketing system provider.
Forthcoming shows at the venue, which is managhed by VMS Live, include UB40 and Father John Misty.
“We are working jointly with our partners Argent Leisure and VMS Live to ensure that this venue, with all its rich tradition, will continue to provide a welcoming home for artistes and fans,” says Eventim UK chairman Nick Blackburn.
VMS Live MD Steve Foster says, “I am absolutely convinced that, with the improvements we are making to the building, we will be able to attract even more shows.”
Eventim UK became ticketing partner VMS Live’s potfolio of venues and concert promotions in February.
The Olympia opened in 1905 as an indoor circus and variety theatre and, since VMS Live took over management in 2016, has undergone a comprehensive refirbishment.
Eventim co-owns London’s Eventim Apollo (cap. 5,100) with AEG Live.