For the international contemporary live music industry

Sheeran’s island fever

World News
September 13, 2019

ED SHEERAN has delivered the biggest shows in the country’s history, attracting close to 50,000 people over two dates.

The concerts took place at Laugardalsvöllur stadium in Reykjavik on 10 and 11 August and were attended by one in seven of the population.

Global promoter AEG Presents staged the shows in partnership with Sena Live, with tickets ranging between 15.990 krona ($128) and 29.990 krona ($241).

“These historic shows were like nothing I have ever seen – they completely took over the country with Sheeran fever at its peak,” says AEG Presents senior vice-president of live music international Simon Jones, based in the UK.

“It was absolutely a national event and the scale of the shows relative to the population was colossal.”

“It was an honour and a privilege for us in Sena Live to be part of this historic event, and it was a total joy from start to finish to work with our partners in AEG and the Ed Sheeran tour,” says Isleifur Thorhallsson, MD of Sena Live.

“I think it was quite special for us all to be part of something that was totally unprecedented and set records in Iceland that might never be broken.”

Sheeran recently finished his Divide tour which has been named the highest-grossing and the most attended tour of all time, drawing more than 8.5 million people across 43 countries by the time it concludes (see news story on page 8).

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