For the international contemporary live music industry

Snow and music a winning formula

Festival News
March 20, 2018

After creating Snowbombing 19 years ago, the organisers of the event say the combination of skiing and live music has exceeded all expectations.

Taking place in Mayrhofen between 9-14 April, the festival features five stages with events taking places throughout the day and night. The largest outdoor stage, The Forest, can accommodate a capacity of 6,000, while the biggest indoor venue can fit 3,500 people.

“When we started it was because there was nothing to do in the evening on ski holidays,” says Gareth Cooper, CEO of UK-based promoter Broadwick Live – part of Global Entertainment.

The festival traditionally has a DJ and electronic heavy line up, with previous acts including The Prodigy and Fat Boy Slim, but will have its first indie headliner in Liam Gallagher this year.

“The proximity between the audience and the stage is very close, which is something the acts love,” says Cooper. “The Prodigy have played three times.

“We were the first festival overseas and have exceeded all our expectations.”

Other acts performing include Craig David, Pendulum and Dizzee Rascal. Tickets, including five-nights accommodation, cost from £299 ($415).

Broadwick Live also stages Coors Light Snowbombing (6,000) in Canada, which is taking place for the second time this year from 5-9 April.

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