The summer festival series of concerts at the Soper Reserve (cap. 3,500) in Tauranga, is to be launched by Live Nation New Zealand (LNNZ) in January.
The company says it will bring a diverse range of local and international acts to what is one of the country’s most popular holiday destinations in the Bay of Plenty.
The line-up for the Soper Reserve Series will be announced within weeks.
“Utilising Live Nation’s global expertise and resources, we are extremely excited to be bringing a world-class event to Soper Reserve that will attract a diverse range of acts, including some of the biggest names in music locally and globally,” says LNNZ co-head of promotions Mark Kneebone.
The company acquired 51 per cent of the country’s 20,000-capacity Rhythm & Vines last year, and has promoted shows with U2, Maroon 5, Fleetwood Mac and Metallica.