TELECOMS COMPANY Movistar has become the naming rights partner for the new 15,000-capacity arena in Buenos Aires, its third such deal across the region.
The ASM Global-operated venue opened on 1 November with a performance by Tini Stoessel and free admission for Movistar customers that registered for tickets via Club Movistar.
Among the other artistes playing the venue are Shawn Mendes, Norah Jones and J Balvin.
“Buenos Aires is one of the main entertainment and sports cities in the world and now it will have a venue with international standards to host the best live events,” says the arena’s general manager Alexandre Costa.
South America’s other two Movistar Arenas are in Chile’s capital Santiago, with a capacity of 12,000, and the Columbian capital Bogotá, where the arena has a capacity of 14,000.
The venue is owned by a subsidiary of Argentina’s biggest media company, La Nación.