Superstruct Entertainment, the multi-event organiser run by Creamfields festival founder and former president of electronic music at Live Nation Entertainment James Barton, has acquired a majority stake in Barcelona-based Sónar and Sónar+D promoter Advanced Music.
The deal will result in the expansion of Sónar and the Sónar+D Congress in Europe, Asia and Latin America, according to a joint statement issued by the two companies.
“Advanced Music has a coveted track record in the live entertainment industry,” says James Barton, CEO Superstruct, which is backed by venture capital investor Providence Equity Partners.
“We have long admired their events, especially Sónar and Sónar+D, and are confident this partnership will allow our combined platform to benefit from unparalleled synergies and stronger market positioning.”
The management team of Advanced Music, as well as its board of directors, will continue to be led by its founding partners and directors.
In 2017 Superstruct invested in another Spanish-based promoter Entretenimiento Musical (Elrow), which promotes electronic music events across the world and stages events as part of the Netherland’s Mysteryland (cap. 60,000) in Amsterdam and the UK’s Parklife (70,000) in Manchester (see Audience issue 206).
In January 2017. Providence acquired a 70 per cent stake in Hungary’s Sziget Festival (80,000) and its operating company Cultural Management.