The owner of Hungary’s 70,000-capacity Sziget Festival and Sonar Barcelona has acquired a stake in Flow Festival (cap. 10,000) as its line-up is announced.
Superstruct Entertainment, led by Creamfields founder James Barton and backed by private-equity firm Providence, has entered into an partnership with the festival.
Flow’s chairman Tuomas Kallio says, “Given the accelerating global competition, we want to ensure Flow is able to offer the highest-quality experience.
“By partnering with Superstruct, we will be able to not only improve our existing event in Finland – including continued development of the Suvilahti event area, but simultaneously collaborate with a chain of quality events.”
Acts performing at the festival include The Cure, Tame Impala, Robyn, Father John Misty, Mitski and Modeselektor.
Barton adds, “This is a great development for Superstruct and consistent with our strategy of partnering with outstanding live music and arts festivals in Europe.”
The event takes place between 9 and 11 August, with a three-day ticket costing €205 ($234).