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Superstruct partners with ICS

GERMANY                 -
World News
September 13, 2019

SUPERSTRUCT ENTERTAINMENT is adding to its stable of European festivals after partnering with German promoter International Concert Service (ICS) and Next Events.

ICS, which owns the 75,000-capacity Wacken Open Air (WOA), will be entering into an “investment and partnership agreement” with Superstruct, which is subject to regulatory approvals. Both companies have declined to comment on the details of the agreement.

“Joining the Superstruct network is terrific news for our team … and now we are able to additionally benefit from a partner with a global network and experience,” say ICS co-CEOs Holger Hübner and Thomas Jensen.

Superstruct CEO James Barton adds, “Led by [ICS directors] Holger and Thomas, and supported by an experienced team overseeing a portfolio of quality events, we are confident that together we can continue to expand ICS and take the company and its events to the next level.”

WOA is held across four days in August. This year’s 30th anniversary event featuring artistes including Slayer, Sabaton and Prophets of Rage. Tickets for next year’s festival have alredy sold out.

In addition to WOA, ICS produces Hamburg Metal Dayz (cap. 1,100), Wacken Winter Nights (6,000), and motorsports and music festival Werner Race (50,000).

Superstruct has struck a similar deal with Next Events, the promoter behind Germany’s electronic music festival, Parookaville (85,000).

Launched in 2015, the event takes place in Weeze across three days in July, with this year featuring Steve Aoki, Afrojack, Armin van Buuren.

Superstruct Entertainment is backed by private equity investment firm Providence Equity LLP. It owns and operates festivals including Hungary’s Sziget (90,000), Norway’s Øyafestivalen (15,000), Boardmasters (50,000), and Flow Festival (10,000) in Finland.

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